AI Insights · Timothy · October 2024
Top 5 Film & Television Apps in New Zealand Q3 2024 on Unified Platform
Explore the download, revenue, and active user trends of leading Film & Television apps in New Zealand during Q3 2024, based on Sensor Tower data.
In the third quarter of 2024, the Film & Television app market in New Zealand saw varied performance across the top five applications on the unified platform, according to Sensor Tower data.
TVNZ+ experienced a decline in weekly downloads, starting at around 16K in early July and gradually decreasing to approximately 5.4K by the end of September. The app's weekly active users followed a similar downward trend, beginning at 35.2K and closing the quarter at about 25.1K.
Disney+ showed a stable revenue stream, maintaining around $120K throughout the quarter with a slight peak at $135.6K in late August. Weekly downloads fluctuated slightly, starting at 6.6K, dropping to 5.3K mid-quarter, and then rising to 7.5K by the end. Active users decreased from 229.4K to 215.3K, despite a temporary rise in September.
Amazon Prime Video maintained a consistent weekly revenue, hovering around $36K to $42K, peaking at $42.5K at the end of September. Downloads started at 7.2K, dipped to 4.9K in mid-August, and ended at 6.1K. Active users showed minor fluctuations, beginning at 114.7K and ending slightly lower at 109.6K.
ShortMax - Watch Dramas & Show observed a decline in both downloads and active users. Downloads peaked at 11.5K in mid-July but fell to around 3.8K by the end of September. Active users decreased from 20.1K in mid-July to 15K by quarter's end. Revenue was more stable, ranging from $11.1K to $15.1K, stabilizing around $11.9K in late September.
The Sky Go – Companion App saw a significant download spike in late July, reaching 15.3K, before declining to approximately 2.1K by the end of September. While there was no active user data available, the download pattern suggests fluctuating interest over the quarter.
These insights provide a snapshot of the app market dynamics in New Zealand, highlighting how user engagement and financial performance can vary significantly across different apps. For more detailed analysis and insights, visit Sensor Tower.
